Privacy & Security Are Key Priorities

From day one, we built My Family & Friends to help you stay in touch with family and friends and share special moments captured in photos and videos that bring people together. Some of your most personal moments are shared with My Family & Friends, which is why we built transmission encryption into our app. When encrypted, your photos and videos are secured from falling into the wrong hands.

Security By Default

My Family & Friends’ transmission encryption is available when you share photos and videos with family and friends who use our app. Many other apps only encrypt photos and videos between you and them, but My Family & Friend’s transmission encryption ensure only you and the people you’re sharing with can view the content. This is because your photos and videos are secured with a lock, and only the recipients and you have the special key needed to unlock and view them.

Privacy Policy

Date of Last Revision: March 1, 2022

MY FAMILY & FRIENDS USERS: My Family & Friends is owned and operated by SNF Innovations, LLC.

My Family & Friends (“SNF Innovations”, “we” or “us”), are passionately committed to the privacy of our customers. This Privacy Policy (“Privacy Policy”) explains how information about you is collected, used and disclosed by us. This Privacy Policy applies to information we collect when you use the My Family & Friends mobile application. We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the policy and, in some cases, we may provide you with additional notice (such as adding a statement to our homepage or sending you an email notification). We encourage you to review the Privacy Policy whenever you access the App to stay informed about our information practices and the choices available to you.

Collection of Information

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information when you:

  • Opt-in to provide your usage data;
  • Automatic Backups of Your Albums are stored in the Cloud to insure you can restore the app encase your device is damaged or lost; This information is maintained for your benefit and is not normally accessed by SNF Innovations;
  • Participate in a survey, contest or sweepstakes;
  • Contact us for any reason, such as to request help with the App or to provide us with your comments/feedback; or
  • Your personal data is used by the app only to create Your Albums and share photos and videos with your family and friends.

Information We Collect Automatically When You Use the App

When you access or use our App, we can collect information about your use of the App with your permission, including:

  • Log Information:
    • We log information about your use of the App, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our App.
  • Device Information:
    • We collect information about the mobile device you use to access our App, including the hardware model, operating system and version, screen resolution, color and depth, device identifiers and mobile network information.

Use of Information

We may use information we collect to provide and improve our App, to deliver the products and app you order, to facilitate contests, and to communicate with you. We also use the information we collect to understand how users interact with our app and to personalize our App.

Sharing of Information

We may share information about you as follows or as otherwise described in this Privacy Policy:

  • With vendors, consultants and other service providers who need access to such information to carry out work on our behalf;
  • In response to a request for information if we believe disclosure is in accordance with any applicable law, regulation or legal process, or as otherwise required by any applicable law, rule or regulation;
  • If we believe your actions are inconsistent with the spirit or language of our user agreements or policies, or to protect the rights, property and safety of SFN Innovations or others;
  • In connection with, or during negotiations of, any merger, sale of company assets, financing or acquisition of all or a portion of our business to another company; and
  • With your consent or at your direction, including if we notify you through our App that the information you provide will be shared in a particular manner and you provide such information.

We may also share aggregated information that does not directly identify you.

Social Sharing Features and Third-Party Integrations

The App offers social sharing features and other integrated tools which let you privately share photos and videos with family and friends. The use of such features enables the sharing of photos and videos through our Private based Cloud Network (DirectShare) with your family and friends based solely on who you select to share your digital content. Shared photos and videos are encrypted during transmission and at no time can they be viewed outside the mobile app, My Family & Friends.

Advertising and Analytics App Provided by Others

We may allow others to serve advertisements on our behalf across the Internet and to provide analytics app. These entities may use cookies, web beacons, mobile device identifiers, and other technologies to collect information about your use of the App and other websites, including your IP address, web browser, pages viewed, time spent on pages, links clicked and conversion information. This information may be used by us and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our App and other websites and better understand your online activity. Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through apps used for interest-based advertising purposes.


My Family & Friends takes reasonable measures to help protect information about you from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Data Retention

We store cloud based information regularly for operational reasons, tracking user behavior to our terms of service and to diagnose problems. We may retain certain information for legitimate business purposes or as required by law.

Your Choices

Account Information

You can uninstall the app through your Google Play or App Store account. Wiping data from your device and our cloud is your responsibility.

Privacy and Permissions Settings

In the app, your name, email address and mobile phone number will be publicly displayed through the Your Albums settings within the App. Therefore, please use caution in determining how you wish to be identified in using the App.

Promotional Communications

You may opt out of receiving promotional communications from My Family & Friends by following the instructions in those communications or by emailing us at If you opt out, we may still send you non-promotional communications, such as those about your account or our ongoing business relations.

Residents of the European Economic Area

If you are a resident of the EEA, you have certain rights and protections under the law regarding the processing of your personal information.

Legal Basis for Processing

If you are a resident of the EEA, when we process your personal data we will only do so in the following situations:

  • We have a legitimate interest in processing your personal data. For example, we may process your personal data to send you marketing communications, to communicate with you about changes to our App, and to provide, secure, and improve our App.

Data Subject Requests

If you are a resident of the EEA, you have the right to access personal information we hold about you and to ask that your personal information be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you can log into your account and use the settings and features explained above or you may contact us as indicated below.

Questions or Complaints

If you are a resident of the EEA and have a concern about our processing of personal information that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see:

Contact Us

We welcome your feedback. If you have any comments or concerns about this Privacy Policy or would like to contact us for any reason, you may reach us via email at or by mailing us at:

ATTN: Privacy Policy

SFN Innovations

2997 East Sonora Road

Palm Springs, CA 92264